From BABY-G, the casual watch for active women, comes a new model produced in collaboration with HARIBO, the popular German gummy candy producer.
Every element of the design of this watch is fun and playful, which is perfectly matching the HARIBO world. Its basic white semi-transparent material is accented by the colors of the popular Goldbears.
The base model is the petite BABY-G BG-169. The buttonsand face of the watch are decorated with colors inspired by the HARIBO Goldbears. The entire surface of the face is decorated with iconic silhouettes of the HARIBO Goldbears featuring the tastes of raspberry, lemon, apple, and orange.
Turning on the watch's EL backlight also displays a pattern of HARIBO Goldbears shapes that align with the fixed pattern on the face. The band and case of this model are made of matte semi-transparent resin, which creates the same feel as gummy candy and complements the design's bright colors.
A golden Goldbear icon is printed on the band ring, and the watch's back cover is engraved with the familiar Goldbear and HARIBO logo. The packaging of this model is also designed to reflect the gummy candy motif. Everything about the cute design of this special collaboration makes it a POP icon.